The hottest quality brand is the foundation to cha

Quality brand is the foundation to change the fate of China's electric tools

electric tools are the most widely used hardware tools in the whole society. Because of their lightweight structure, convenient carrying and use, high production efficiency and low energy consumption, electric tools have been widely used in industry and developed into indispensable tools in family life. With the economic globalization, the electric tool market is developing rapidly

electric tools are the most widely used hardware tools in the whole society. Because of their lightweight structure, convenient carrying and use, high production efficiency and low energy consumption, electric tools have been widely used in industry and developed into an indispensable tool in family life. With the economic globalization, the electric tool market is developing rapidly

it is also the key work of many enterprises in China's power tool industry to face up to the research, visit and interaction with the market, their own wholesalers and key customers. With the development of the market, the grasp of the market situation, the understanding of their own wholesalers and key customers, and the interaction with dealers and customers become more and more important and play an increasingly important role. Many key backbone enterprises in the industry, such as Jiangsu Dongcheng electric tools Co., Ltd., Shanghai Ruiqi Tools Co., Ltd., Shanghai Huxiao electric tools Co., Ltd., Jiangsu Guoqiang Tools Co., Ltd., have taken this seriously and done solid work

since the mid-1990s, through efforts, the leading position of domestic electric tools has gradually formed in China's electric tool market, and has been further consolidated in recent years. According to research, in the domestic electric tool market, the sales of domestic electric tools have accounted for 90% of the total sales, while various imported brand products account for only 10% of the market share. In the foreign power tool market, the proportion made in China is expanding, and China has become the global power tool production base

domestic electric tool brands have taken advantage and become the market leader. In another five or ten years, the share of domestic electric tools in China's electric tool market will improve and its competitiveness will be stronger. The main reason is that domestic electric tools, regardless of their appearance or internal quality, are basically or have been able to compete with imported brands, but the sales price is only one third of that of imported brands, or even lower. Many import and export brand electric tools (hand-held tools, portable tools, garden tools) are licensed by many domestic electric tool enterprises, including many professional or semi professional electric tools. Since we can OEM professional and semi professional power tools for international famous power tool enterprises, of course, the level of our own brand power tools can also fully reach the level of foreign products. It is understood that there is an electric tool enterprise in China. When OEM some kinds of electric tools for an international famous electric tool enterprise, it still insists on the high quality of its own brand products designed and manufactured by itself, which are better than (especially in the service life) the OEM products, thus maintaining its independent intellectual property rights and not contributing its own patents to foreign investors due to the production of OEM products. This practice is very accurate. Even if you can't receive the order from this famous foreign power tool enterprise in the future, you should also maintain your intellectual property rights and high-quality products. Doing so will consolidate the domestic market share and expand year by year All enterprises that do so will have strong competitiveness of their products

the domestic electric tool market is more picky about the quality and brand of electric tools. Both dealers and direct users of electric tools pay great attention to the quality and brand of electric tools. Therefore, the inclination of the market towards good quality and brand electric tools has increased. This is an improvement, indicating that the power tool market is becoming more and more mature. Because of this, the brand awareness and brand effect of the domestic power tool market are more prominent. Many power tool dealers, especially those with a little strength and scale, have shown high enthusiasm for selling well branded power tools. Because of this, the famous brand products of six power tool enterprises that have won the title of China's famous brand and a batch of power tool products that have won provincial (municipal) famous brands have received more care from the market. They generally feel that the market has a good market, the production is busy, and some even shout that it is too late to produce. According to the investigation of Luo Baihui, Secretary General of the International Mold Association, the marketing situation of power tool enterprises with good product quality and excellent brand, such as Shanghai Ruiqi Tool Co., Ltd., Zhejiang Boda Electric Appliance Co., Ltd., iron hammer Power Tool Co., Ltd. and Jiangsu Dongcheng Power Tool Co., Ltd., is very good. According to insiders, Dongcheng brand electric tools produced by Jiangsu Dongcheng electric tools Co., Ltd. have a good market. Many dealers compete to act as agents or operate, and operate carefully, which has had a positive effect. In order to expand the market, Jiangsu Dongcheng electric tools Co., Ltd. has strengthened marketing management and after-sales service, and implemented Dongcheng brand franchised stores, which not only effectively promoted marketing, but also curbed the breeding of counterfeit products. It is also understood that powerful enterprises such as Jiangsu Dongcheng Power Tools Co., Ltd. pay great attention to relying on Qidong villagers' power tool distribution and maintenance efforts in major, medium and even county-level small cities across the country to serve themselves in domestic marketing. Thanks to the help of fellow villagers, marketing has been promoted to large, medium and small cities all over the country, with marketing points scattered everywhere, almost everywhere. Because we rely on the help of fellow villagers, we are also more secure in the return of payment. Therefore, a successful enterprise like Jiangsu Dongcheng electric tools Co., Ltd. is worth studying and learning in the industry

this team has become the basic team for many Yongkang electric tool enterprises to promote products and build marketing networks. However, Yongkang's power tool owners are generally inferior to Qidong in terms of number and geographical distribution. It is said that the overall marketing effect is not as good as Qidong villagers all over the country. We have noticed that some small-scale power tool enterprises rely on special products to make a living and have a certain market share. These enterprises, because of their small strength and small scale, rely entirely on the characteristics of products to consolidate their own market, consolidate the partnership with old customers, namely r1=r2=r3=r4, and try their best to expand market capacity in order to survive. Such enterprises tend to pay more attention to the edge market. Because of these places, the key backbone enterprises in the industry may not take into account, or they may not look down on them because of the small market, but for small enterprises, they can make a difference. However, from the operation of the first half of the year, we can know that many small enterprises in the industry are struggling, and they are unable to compete with large enterprises. Therefore, for this sector of enterprises, how to go in the future must be seriously studied

facing up to the research, visit and interaction with the market, its own wholesalers and key customers is also the key work of many enterprises in the application and development of electrically degradable materials in China's tool industry. With the development of the market, the grasp of the market situation, the understanding of their own wholesalers and key customers, and the interaction with dealers and customers become more and more important and play an increasingly important role. Many key backbone enterprises in the industry, such as Jiangsu Dongcheng electric tools Co., Ltd., Shanghai Ruiqi Tools Co., Ltd., Shanghai Huxiao electric tools Co., Ltd., Jiangsu Guoqiang Tools Co., Ltd., have taken this seriously and done solid work. According to insiders, the chairmen and general managers of many enterprises have personally visited wholesalers, dealers, or major customers in various places, listened to their opinions, understood the sales situation of their products in their regions, grasped the market's response to products and after-sales services, and studied with dealers how to strengthen brand publicity, better promote new products, and consolidate and expand marketing performance. Many power tool dealers are very satisfied with the way that enterprise leaders go deep into the market to understand the situation, listen to opinions, and jointly study and expand the market, which has improved their enthusiasm for distribution. The production enterprises have also collected many constructive opinions and suggestions, which have become an important basis for improving product design and developing new products. What is exciting is that under the premise of market economy, many leaders of our electric tool enterprises can consciously and often visit the market and investigate the market, which is worth promoting. Many power tool enterprises have held dealer meetings, held high equipment stiffness exhibitions, networking and interaction, and the effect is very obvious

there are still counterfeit products in the domestic power tool market, and the counterfeit products are all good brand products and marketable products. However, people have also noticed that the current counterfeiting behavior is more concealed and the means are more cunning. Many counterfeit products show the characteristics of counterfeiting but not inferior quality. No matter from the appearance or internal quality, many counterfeit products can be fake, which makes it difficult for ordinary people to distinguish the authenticity. This brings great difficulty to crack down on counterfeits. Therefore, cracking down on counterfeits requires more energy, manpower and financial resources. This is a trend worth facing squarely. Counterfeiters are clear that in today's market, electric tools with poor quality are difficult to sell. Even if they are sold, there will be a lot of trouble after sales, so fake but not inferior has become the manufacturer's business policy. All power tool enterprises, especially those with good brands, should pay close attention to this market trend and take effective measures to curb it. Many power tool enterprises also have many good ways to deal with counterfeiting, such as establishing a brand product franchise network, entering their own products into hypermarkets, selecting reliable dealers, and so on. In this regard, many industry enterprises have also gained a lot of practical experience

many power tool enterprises also have many good ways to deal with counterfeiting, such as establishing a brand product franchise network, entering their own products into hypermarkets, selecting reliable dealers, and so on. In this regard, many industry enterprises have also gained a lot of practical experience

it is reported that in recent years, the electric tool industry has shown a rapid development trend. In the domestic electric tool market, the sales volume of domestic electric tools has accounted for 90% of the total sales volume, while various imported brand products account for only 10% of the market share